Our Team

Robert E. “Bobby” Jones Jr.

Founder/Lead Advisor

After 11 successful years in the private club and resort management business, with the final 7 years being in resort real estate, Bobby and his family chose to place roots in Western North Carolina, which required a career change. Having joined The Palmer Group family as a client in 2007, it was an easy decision to join the team professionally when asked by Jeff Palmer in 2008. Under Jeff’s tutelage, Bobby attained financial planner designation status at his previous firm and began receiving recognition for his successes. In 2014, Bobby established his own practice, Edwin Yeates Financial Services.

Bobby has been a qualifying member of the “Million Dollar Round Table*” (an industry organization promoting excellence and the highest of ethical standards in the financial services industry) and a member of the Financial Planning Association, and he is currently enrolled in the required classes to obtain his CERTIFIED FINANCIAL PLANNER™ certification. Further, he attends several annual educational meetings that enable him to continue growing the knowledge he has to offer clients.

Bobby grew up on Lookout Mountain in Tennessee and attended the Baylor School before graduating from the University of South Carolina with a degree in business administration/marketing. He is married to Avery and they have two boys, Thompson and William. When not in the office, Bobby enjoys both mountain and road biking, fly-fishing, and spending time with family. He has also led several financial literacy classes in the past.

*Million Dollar Round Table (MDRT) is an independent membership organization of life insurance and financial service professionals, presented on a rolling basis based on commissions, premiums, or fees generated within the previous year from investment and insurance products. Members pay annual fees for membership and also to hold out marketing materials. Not indicative of advisor's future performance. Your experience may vary. For more information, please visit https://www.mdrt.org/

Avery Jones

Business Manager

Avery is a North Carolina native who, after graduating from Salem College, worked for eight years as a development professional in the nonprofit sector, working for camps and private schools. After the birth of her first son, Avery focused on her role as mother and offered consulting services in the areas of advancement until the birth of her second son four years later. At that time, Avery transitioned her skills into the area of finance. She enjoys spending time with her family, cooking, reading and enjoying the outdoors.

Leslie Heater

Administrative Assistant

Leslie is a lifelong resident of Western North Carolina, with a short break while she attended UNC-Greensboro. Prior to spending her recent years enjoying the experience of being a full-time mother to her daughter, Leslie was a Commercial Support Representative for Eaton Corporation’s Electrical Sector. She volunteers in the community and is also a Girl Scout Leader for her daughter’s Girl Scout troop. Leslie enjoys running with her husband, reading, and playing board games with her family.